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Although the cancellation of some overseas orders


“Although the cancellation of some overseas orders was caused by the epidemic, I did not expect to get a lot of orders by relying on live broadcasting today. It was really a good accident!” On the afternoon of May 30th, Zhu Li, chairman of Plume Piano Manufacturing (Wuhan) Co., Ltd., who was invited to participate in the second live broadcast of “Huangpi Intelligent Manufacturing Mulan Boutique”, was very excited that she had finally benefited from live broadcast of e-commerce for the first time.

Plume Piano Manufacturing (Wuhan) Co., Ltd. is a musical instrument production enterprise located in Xinlong Tengfei Industrial Park, Hengdian Street, Huangpi, specializing in software research and development, product design, production, manufacturing and brand marketing of upright piano, triangle piano, electric piano and artificial intelligence piano. Since its establishment in 2017, Plume Piano has been focusing on overseas markets. More than 95% of its products are sold to more than 50 countries and regions around the world. Its sales volume reached USD 190 million in 2019 and showed a growth trend annually.

In January 2020, Zhu Li signed a 21 million dollar order with old customers at a musical instrument fairs, which was originally scheduled to be shipped in June, but after she returned on January 22, some foreign customers canceled their orders due to the epidemic. Zhu Li tried to communicate with her old customers hoping to recover the loss, but the 200 emails did not respond. “I was literally crying, and I didn’t know what to do.” “Zhu Li said.

This time to participate in the district government organized live broadcast e-commerce, Zhu Li did not have any faith at first. Unexpectedly, the 90 minutes of live broadcast, actually got 3 digital piano orders. “Today is the first time to try live broadcast e-commerce. I didn’t understand before. I didn’t expect the effect was good.” ‘Although the sales is greatly affected by the epidemic, the government laid the groundwork for enterprises to sing and help us expand sales channels. And we should actively transform our sales tactic.’ She said that this year, Plume Piano will shift from overseas market to domestic, and use the new economic method of e-commerce live broadcast to gradually expand the domestic market.